Want to shape the future of pleasure? Whether you've bought an erotic product or not, we want to hear what sexual wellness means to you and explore your lived experiences. Take 10 minutes to share your insights – your voice and preferences will reach some of the sexual wellness industry's biggest players.
As an added bonus, each participant can choose to enter a raffle to win one of four sexual wellness prize baskets. The total value of all raffle prizes exceeds €1,800.
A joint initiative between Zandora, Orion, Pjur, Lovehoney, Little Leaf Agency, and Modality, The Sexual Wellness Survey 2026 aims to understand the real experiences, needs, and aspirations of people across Europe when it comes to intimate wellness.
The intimate wellness industry is evolving, but your voice has been missing from the conversation. We want to understand what you think and how you make decisions about your most intimate purchases. More than that: we want to know what you think the future of intimate wellness should look like.
Your responses will help us better understand purchasing behaviors, unmet needs, and the barriers people face when seeking intimate wellness products. This research will shape how brands develop products, communicate with customers, and create more inclusive, satisfying experiences.
The insights gathered will directly influence product development and retail experiences across the industry. By participating, you're helping create a future where intimate wellness is more accessible, shame-free, and tailored to real needs.
Real voices. Real needs. Real insights.
ORION: Empowering sexual knowledge
When it comes to sexual wellness, ORION stands for a modern, open, and experience driven approach. With a deep understanding of people's evolving needs, we combine expertise with a clear commitment to quality and inclusivity.
As a survey partner, ORION brings extensive experience and real world insight, because sexual wellness thrives on knowledge, openness, and honest conversations. By engaging closely with customers, partners, and communities, we aim to understand what truly matters today: individual needs, diverse perspectives, and a contemporary, trustworthy approach to sexual well-being.
For over 30 years, pjur has stood for trust, respect, and uncompromising quality. With a deep understanding of intimate needs, they develop premium intimate products designed to enhance comfort, pleasure, and confidence.
Each formulation is created with care and precision to support a positive, self-determined sexual wellbeing experience, where safety and sensation go hand in hand.
Lovehoney Group believes sexual happiness is a fundamental part of human wellbeing — and has built the world's most trusted portfolio of brands to help people experience pleasure. A combination of Lovehoney and WOW Tech, joined by Amorana, Lovehoney Group unites brands including Lovehoney, Womanizer, We-Vibe, Arcwave, ROMP, and Fifty Shades of Grey under a single, purpose-driven umbrella. From premium sex toys and luxurious lingerie to thoughtfully designed accessories, every product the Group creates is made to elevate intimacy and break down the barriers that have kept pleasure out of reach.
Established in 2004, ONE® Condoms is a leading sexual wellness brand dedicated to creating high-quality condoms and lubricants. With a focus on innovation and inclusivity, ONE® empowers people everywhere to take control of their sexual health—without sacrificing pleasure.
Little Leaf Agency is a specialist PR and communications agency focused on sexual wellness. With a team across Europe and the USA, they help brands communicate clearly and responsibly, and support more open conversations about pleasure and wellbeing.
As a partner on The Future of Sexual Wellness 2026, Little Leaf contributes a communications lens that helps turn survey insights into messages people can understand and use.
When it comes to sexual wellness, Modality takes a thoughtful, research-informed approach to understanding pleasure. We bring together human insight, careful analysis, and emerging perspectives to explore how intimacy is evolving and to unearth people's hidden desires.
As a Pleasure R&D Lab, Modality works to bridge the gap between lived experience and meaningful innovation. We develop custom research methods and maintain an extensive intimate wellness database to help translate the complexity of human experience into insights that matter.
As a business partner, Modality offers expertise in sexual wellness research, product innovation, and understanding shifting cultural attitudes. We listen closely to consumers, brands, and communities, focusing on what really counts: the users.
Zandora is a sex-positive online media platform, covering industry news, product insights, and practical knowledge. Zandora’s mission is to bridge the industry and the people it serves by turning real user experiences into insights on user needs and where the industry is headed, supporting better products, better communication, and better sexual wellbeing.
Want the full details? This document explains how we handle data in the survey, and how the prize draw, newsletter opt-ins, and product tester sign-up work.
By taking the survey, you agree to the data handling described in this document. If you opt in to a partner newsletter, you can unsubscribe at any time via the unsubscribe link in that partner’s emails.
