Understand consumers.
What do consumers want, value and respond to?
We follow changing preferences, behaviours, motivations, barriers, category trends and patterns emerging from real product experiences.
Every other week, Zandora Intelligence brings together insights, evidence and developments relevant to brands, manufacturers and the companies helping them build and grow sexual wellness products.
One subject worth understanding properly.
A deeper look at one development, question or finding relevant to the sexual wellness industry.
A small selection of research, articles and resources worth your time.
How is AI changing the way sexual wellness products are discovered?
What makes a brand or product more likely to be cited or recommended by AI systems?
Which product features do consumers actually value?
What can scientific research teach product developers?
Where are categories becoming harder to differentiate?
What patterns are emerging across Zandora’s own product testing?
These are the kinds of questions we explore through Zandora Intelligence.
Each edition is deliberately focused.
A deeper look at one development, question or finding relevant to the sexual wellness industry.
Short observations, findings, signals and industry developments.
Selected because we think they are worth your time, with a short explanation of why.
No daily news flood. No need to cover everything. One focused edition every other week.
What do consumers want, value and respond to?
We follow changing preferences, behaviours, motivations, barriers, category trends and patterns emerging from real product experiences.
What works, what doesn’t and where are the opportunities?
We look at product testing, usability, performance, product design, innovation, emerging technologies and developments across manufacturing and OEM/ODM.
How consumers discover products is changing.
We follow search, AI discovery, positioning, marketing, platforms, retail and the rules affecting how sexual wellness companies reach consumers.
Zandora Intelligence follows this shift — including how brands become visible, cited and recommended across Google AI Overviews, ChatGPT, Gemini and Perplexity.
Zandora Intelligence isn’t intended to be another industry news feed.
Whatever the subject, we come back to three questions:
Why is this interesting?
What does the evidence suggest?
What could this mean for the sexual wellness industry?
Sometimes the evidence comes from scientific research or developments elsewhere in the market. Sometimes it comes from Zandora’s own testing, consumer research and investigations.
The aim is not simply to tell you what happened.
It is to add context, evidence and perspective.
Your free subscription also gives you access to the Zandora Intelligence Library.
Articles and insights are organised by topic, creating a growing knowledge base you can search and return to when you need it.
Read it when it arrives. Return to it when you need it.
Zandora Intelligence is primarily written for:
And for the companies and specialists helping them build, position and grow:
The common denominator is the industry.
Every other week, we share a focused collection of insights, evidence and developments that we believe are worth knowing.
