Womanizer introduces two new color editions of Womanizer Next, adding Bordeaux and Dusky Pink to its flagship range. The update reflects a growing focus on design, gifting, and emotional appeal within modern sexual wellness, while leaving the product’s core technology unchanged.
In early January 2026, Womanizer announced an aesthetic expansion of its flagship product, Womanizer Next, introducing two new color variants: Bordeaux and Dusky Pink. The launch, presented from Berlin, positions the new shades as a design update rather than a technical overhaul, timed to coincide with gift-oriented moments such as Valentine’s Day and anniversaries. While the device itself remains unchanged in function, the color expansion reflects a broader trend within sexual wellness, where visual identity, material feel, and emotional resonance are increasingly treated as part of the user experience. The announcement highlights how pleasure products are continuing to move away from purely functional design toward objects intended to feel personal, expressive, and intentional within everyday life.
The two new shades, Bordeaux and Dusky Pink, add warmer and softer tones to the existing Womanizer Next palette. According to the company, the goal is to give customers more options to match their personal style or to choose a version that feels right as a gift. While color updates may appear minor, they play an increasingly important role in how sexual wellness products are perceived and integrated into daily life. Devices are no longer designed only to be hidden away, but to exist comfortably alongside other personal care items.
The company emphasizes that the new colors do not alter the product’s performance. Womanizer Next continues to rely on the same technical platform that has defined the model since its release. This approach reflects a common strategy in the sector, where established devices are refreshed visually to extend their lifecycle and reach new audiences, without introducing unnecessary technical changes that could complicate user expectations.
At the center of Womanizer Next is the brand’s patented Pleasure Air Technology, which stimulates the clitoral area using gentle air pressure rather than direct contact. This method has become closely associated with the Womanizer brand and is often highlighted as an alternative for people who find direct vibration overstimulating or uncomfortable.
The device includes several layered features designed to offer a more adaptive experience. Climax Control allows users to adjust the depth of stimulation across three levels, while 14 intensity settings provide further customization. Additional functions such as Smart Silence ensure the device only activates when in contact with skin, and Afterglow automatically lowers intensity after orgasm to support relaxation. An Autopilot mode shifts between different intensity and depth levels on its own, creating a less predictable rhythm for those who prefer variation without manual control.
From a practical standpoint, Womanizer Next features quiet operation, magnetic USB charging, and an ergonomic shape intended to fit comfortably in the hand. The product is sold with an additional stimulation head, a cotton storage pouch, and premium packaging, with a listed retail price of 209 EUR.
The press release references internal user testing conducted by Womanizer in 2023 among 31 participants. According to the company, 94 percent of testers reached orgasm during the study, while 70 percent reported more intense orgasms and 80 percent experienced multiple orgasms. These figures are presented as part of the brand’s own evaluation rather than independent research.
While such statistics can offer insight into how a product performs in controlled testing environments, they should be understood within their context. Small sample sizes and self-reported outcomes are common in product testing within the sexual wellness industry. Independent research on sexual response consistently shows that orgasm and arousal vary widely between individuals and situations, influenced by factors such as stress levels, physical comfort, emotional state, and prior experience. As such, results described in brand-led testing reflect design intentions rather than guaranteed outcomes.
The decision to introduce Bordeaux and Dusky Pink aligns with a broader movement in sexual wellness toward emotional and aesthetic sensitivity. Color psychology has long been used in fashion, interior design, and cosmetics to evoke mood and identity. In pleasure products, warmer and muted tones are often associated with intimacy, calm, and personal connection rather than novelty or shock value.
This shift mirrors how sexual wellness is increasingly framed as part of overall wellbeing. Organizations such as the World Health Organization have emphasized that sexual health includes physical, emotional, and social dimensions. Products that feel considered and approachable can reduce psychological barriers to exploration, especially for users who may feel hesitant or self-conscious.
Founded in 2014, Womanizer has played a significant role in shaping the modern pleasure product landscape, particularly through its development of air-based stimulation. The brand reports having reached more than 12 million customers across 90 countries and operates as part of the Lovehoney Group, alongside brands such as We-Vibe and Arcwave.
Within this context, the color expansion of Womanizer Next can be seen as a refinement rather than a reinvention. It reinforces the brand’s established identity while responding to changing expectations around design, gifting, and personal expression. As the sexual wellness market matures, updates like these reflect an emphasis on longevity, familiarity, and emotional connection rather than constant technical escalation.
For consumers already familiar with Womanizer Next, the new shades offer an opportunity to choose a version that feels more aligned with their taste or the message they want a gift to convey. For new users, the expanded palette may make the product feel more accessible and less intimidating.
More broadly, the launch highlights how sexual wellness products continue to move closer to mainstream lifestyle categories. Design choices, packaging, and presentation increasingly matter alongside performance. As brands compete in a crowded market, subtle updates like color expansions can signal care, attentiveness, and respect for diverse preferences.
While Bordeaux and Dusky Pink do not change how Womanizer Next works, they contribute to how it is experienced, from the moment it is unwrapped to how it fits into a personal routine. In that sense, the update reflects a wider understanding of pleasure as something shaped not only by technology, but also by emotion, comfort, and self-expression.
